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Beyond Imagination: What Product Brands Can Learn From The Unstoppable Spirit of Innovation and the CES Brand
Few names hold as much influence as CES in brand positioning and market leadership. CES consistently delivers industry-defining moments...
The Ascendant Group - CEO Branding
Mar 63 min read
9 views

How Tech leaders are redefining AI through Personal Branding
Artificial Intelligence (AI) is transforming industries at an unprecedented pace, yet it remains a mystery to many. In the midst of...
The Ascendant Group - CEO Branding
Feb 113 min read
11 views


Katrina Rosseini Joins Ascendant Group as Head of Healthcare Branding & PR Practice
Healthcare leaders are facing an unprecedented moment. With billions pouring into AI, tech, and next-generation healthcare solutions, the...
The Ascendant Group - CEO Branding
Feb 52 min read
36 views

The Future of Leadership: Why Personal Branding is Non-Negotiable for CEOs, Executives and Entrepreneurs
Leadership today is about influence, trust, and the story you tell to the world. Personal branding isn’t just a buzzword—it’s the driving...
The Ascendant Group - CEO Branding
Jan 132 min read
50 views

From CEO to Thought Leader: CEO Branding Strategies That Drive Business Growth
CEOs are not just the faces behind the desk; the marketplace has evolved to expect them to be thought leaders, steering their...
The Ascendant Group - CEO Branding
Oct 8, 20243 min read
111 views

The Power of Personal Branding for CEOs and Executives
Personal branding has become an essential tool for CEOs and executives. It goes beyond just having a presence on social media; it's about...
The Ascendant Group - CEO Branding
Sep 23, 20244 min read
140 views

Are You Ready to Claim Your Piece of the NIL Pie? Personal Branding for Collegiate Athletes
The sports marketing landscape is undergoing a seismic shift. In just a few years, over $2.55 billion is projected to pour into Name,...
The Ascendant Group - CEO Branding
Sep 9, 20243 min read
127 views


The Impact of Personal Branding on CEO Effectiveness and Business Growth
Personal branding is an indispensable asset for any CEO, shaping not only how leaders are perceived externally but also influencing their...
The Ascendant Group - CEO Branding
Aug 29, 20243 min read
57 views

Lead from the Front: Mastering CEO Branding and Thought Leadership
Establishing yourself as a thought leader and building a strong CEO brand is crucial. It's about more than just steering your...
The Ascendant Group - CEO Branding
Aug 19, 20243 min read
143 views

Navigating the AI Landscape: Key Branding Lessons for CEOs to Stay Ahead
CEO branding is playing a key role in helping to recognize the transformative power of artificial intelligence (AI) in shaping...
The Ascendant Group - CEO Branding
Aug 5, 20243 min read
102 views


5 Critical Missteps: The High Price of Overlooking Branding Trends
In the rapidly evolving marketing world, keeping pace with the latest branding trends isn't just a strategy—it's a necessity. For CEOs,...
Hailey Dearborn
Jun 27, 20249 min read
146 views


CEO Reputation Management: The Power of a Strong CEO Brand
In the dynamic arena of modern business, the persona of a CEO is more than a reflection of one's character but is a critical asset that...
Ascendant Group Branding
May 3, 20243 min read
167 views


Mastering the Digital Frontier: The 2024 Guide to CEO and Executive Online Reputation Management Success
In the digital age, where your online footprint can either be your strongest asset or your greatest liability, the power of Executive...
Ascendant
Apr 11, 202411 min read
205 views


Kimberly S. Reed Named a Top Chief Diversity Officer on the Powerlist of 50 Chief Diversity Officers
"Optimism, attitude, and how we view our circumstances is so important to our healing and how we tell our stories." – Kimberly S. Reed...
The Ascendant Group - CEO Branding
Dec 20, 20232 min read
135 views

Milan Kordestani Releases White Paper on AI Regulation
Milan Kordestani's new White Paper on AI Regulation is revolutionary for the field and touches on important aspects of AI regulation that...
The Ascendant Group - CEO Branding
Nov 17, 20233 min read
123 views

Synergy in Action: Why For Visionary Leaders, 1 + 1 Always Equals 11
In a world of balance sheets and data-driven decisions, it might seem counterintuitive for a CEO to embrace an equation that defies basic...
The Ascendant Group - CEO Branding
Oct 30, 20232 min read
105 views

The Booming Economic Impact of Personal Brands
What does CEO branding have to do with football? Everything. In recent pop-culture news, popular singer Taylor Swift has been rumored to...
The Ascendant Group - CEO Branding
Oct 16, 20234 min read
93 views

Revolutionizing CEO Branding: When AI Meets Human Charisma
Picture this: You're a CEO, a visionary leader with big dreams. You want your brand to shine brighter than a supernova, but let's face it...
The Ascendant Group - CEO Branding
Sep 12, 20232 min read
506 views


Paid vs. Earned Media Through the Lens of The Barbie Movie
Barbie: The Movie has captivated audiences worldwide this summer. Everywhere we look, from movie theaters bathed in pink, to trending...
The Ascendant Group - CEO Branding
Aug 14, 20234 min read
767 views


Celebrating Stellar Success: Former Ascendant Brand Manager Receives Prestigious PRSA Award
We are thrilled to share some exciting news about our talented former Brand Manager, Stella Galli, who has recently been recognized by...
The Ascendant Group - CEO Branding
Jul 24, 20233 min read
1,159 views
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