The Power of Personal Branding for CEOs and Executives
Personal branding has become an essential tool for CEOs and executives. It goes beyond just having a presence on social media; it's about...
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Ascendant Group Branding
May 33 min read
CEO Reputation Management: The Power of a Strong CEO Brand
In the dynamic arena of modern business, the persona of a CEO is more than a reflection of one's character but is a critical asset that...
129 views11 comments
Ascendant
Apr 1111 min read
Mastering the Digital Frontier: The 2024 Guide to CEO and Executive Online Reputation Management Success
In the digital age, where your online footprint can either be your strongest asset or your greatest liability, the power of Executive...
169 views16 comments
The Ascendant Group - CEO Branding
Mar 27, 20233 min read
Humanizing Your Business Through CEO Branding Strategies
In today's competitive market, building a strong personal brand is essential for success. Your personal brand is the unique combination...
1,577 views14 comments
The Ascendant Group - CEO Branding
Jan 4, 20233 min read
CEO Branding in 2023
CEO branding has become increasingly important. A CEO's personal brand can have a significant impact on the overall perception and...
1,168 views7 comments
The Ascendant Group - CEO Branding
Dec 28, 20222 min read
CEO Branding as a Cost-Effective Growth Strategy
CEO branding has become an increasingly important way for companies to differentiate themselves and attract customers. While many...
1,219 views5 comments
The Ascendant Group - CEO Branding
Nov 26, 20224 min read
Transparency in the Age of Accountability: Three Ways For CEOs to Stay on the Offensive
We all want to put our best foot forward when it comes to our professional lives. In our work, it’s easy to get trapped in the mindset...
1,031 views5 comments
Ascendant
Sep 27, 20222 min read
THE POWER OF CONFIDENT CEO BRANDING
CEO branding is about helping the CEO represent a company in many ways, including serving as a driving force for increasing internet...
931 views1 comment
Ascendant
Jun 1, 20223 min read
CEO Branding: HOW TO DEVELOP YOUR BRAND AND BECOME AN INDUSTRY LEADER
CEO branding is a game changer. We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their...
1,110 views1 comment
The Ascendant Group - CEO Branding
Jun 29, 20203 min read
Why Generation Z Should be on Your Radar
With a population of about 90 million and $143 billion in spending power, Generation Z is a rapidly rising consumer group in the United...
89 views2 comments
The Ascendant Group - CEO Branding
May 28, 20202 min read
Key to Success in the Virtual Space: Being Human
With millions unemployed and all industries across the country suffering from the fallout of the COVID-19 virus, there is a lot of...
50 views0 comments
Ascendant
Dec 17, 20181 min read
NEW CEO BRANDING BOOK COMING JUNE 2015
Dr. Marc Fetscherin is an Associate Professor of International Business and Marketing and a Cornell Distinguished Faculty at Rollins...
61 views0 comments
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