Personal branding has become an essential tool for CEOs and executives. It goes beyond just having a presence on social media; it's about...

The sports marketing landscape is undergoing a seismic shift. In just a few years, over $2.55 billion is projected to pour into Name,...

In the digital age, where your online footprint can either be your strongest asset or your greatest liability, the power of Executive...

Social media is so important to business today that some companies are able to run entirely on social media platforms. Shifts in the ways...

Ascendant Group is proud to announce that Leticia Gomez, President of the Ascendant Entertainment Division of Ascendant Group, one of the...

With a population of about 90 million and $143 billion in spending power, Generation Z is a rapidly rising consumer group in the United...

With millions unemployed and all industries across the country suffering from the fallout of the COVID-19 virus, there is a lot of...

Most people view LinkedIn as just another account they need to remember a password for. The truth is, if done the right way, LinkedIn can...

In a world where people make connections off of emotion, it is important to grasp the concept of personal branding. The reality is that...

I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more...

Understandably, many young careerists focus first on building a successful brand. However, it is just as important to understand what can...

When I work with CEOs to boost their brand through speaking engagements, social media and book deals, I often get this objection: "But I...