With an unparalleled finesse in weaving intricate storylines, the Marvel Cinematic Universe (MCU) has, over the years, meticulously built...

In today's competitive market, building a strong personal brand is essential for success. Your personal brand is the unique combination...

In today's hyper-competitive business landscape, building a strong brand is more important than ever. One of the most effective ways to...

Brand integrity is the bedrock of a successful business. It's about staying true to the values and principles that define the company,...

Neal Lemlein was a visionary marketing executive who left an indelible impact on the entertainment industry, including to help lead the...

As a branding firm that specializes in CEO branding, we at Ascendant Group are always on the lookout for new research and insights in the...

Dr. Martin Luther King Jr's brand is still incredibly important in 2023, as his legacy continues to inspire and influence people around...

Ascendant client Joe Hart and his co-author Michael Crom, grandson of Dale Carnegie have a new book Take Command: Find Your Inner...

CEO branding has become increasingly important. A CEO's personal brand can have a significant impact on the overall perception and...

Social media is so important to business today that some companies are able to run entirely on social media platforms. Shifts in the ways...

CEO branding has become an increasingly important way for companies to differentiate themselves and attract customers. While many...

Ego can be a dangerous thing. Ego can seem similar to confidence –– a willingness to think and be different, to be obstinately fixed on...

Many people do not trust faceless corporations. This is in part because corporate logos are about one-hundred and fifty years old, while...

We all want to put our best foot forward when it comes to our professional lives. In our work, it’s easy to get trapped in the mindset...

A strong brand identity does more than help your company stand out. Your brand identity keeps you from being labeled by others. It gives...

CEO branding is about helping the CEO represent a company in many ways, including serving as a driving force for increasing internet...

Raoul Davis, Ceo and Richelle Payne, Partner, both of Ascendant Group Branding are proud to have been recognized as one of the area’s...

PLOP is the sound of a pebble dropping into a pond as it sends ripples out in wider and wider circles, seemingly into infinity, contained...

CEO branding is a game changer. We’ve all heard of certain companies: GE, Virgin, Berkshire Hathaway, FUBU. And I bet you know all their...

Recently, CEO Raoul Davis discussed some of the emerging communication challenges in the web 3.0 space. After having helped an ICO raise...