As the saying goes, “hindsight is 20/20.” For many working-age employees, 2020 has arguably been the worst year of their lives, with...

Ascendant Group is proud to announce that Leticia Gomez, President of the Ascendant Entertainment Division of Ascendant Group, one of the...

On August 13th, the American BioDefense Institute, started by our client, Ravi Starzl, launched a virtual forum to discuss passive...

There has been a great deal of discussion around diversity in the last few decades. Let's talk about why each person in your team,...

Ascendant Group CEO, Raoul Davis recently made a guest appearance in The Business Method Podcast. Hosted by Chris Reynolds, a...

Here is an excerpt from an article written by Ascendant’s Chief Strategy Officer, Merilee Kern, click here to read the full article. If...

Here is an excerpt from an article written by Ascendant’s Chief Strategy Officer, Merilee Kern, click here to read the full article....

We-Will-Thrive recently hosted its largest 24-hour Online Live Event: WE WILL THRIVE! aired May 23rd. It was 24 hours of concentrated...

With a population of about 90 million and $143 billion in spending power, Generation Z is a rapidly rising consumer group in the United...

While some contest, or outright refute, whether or not former British Prime Minister Winston Churchill said, “Success is not final,...

With millions unemployed and all industries across the country suffering from the fallout of the COVID-19 virus, there is a lot of...

CEO Branding in the Age of Coronavirus While governors and groundhogs may be telling you to hunker down, now is not the time to follow...

In this era, business are leaning more to experiences rather than products or services. Ultimately, in a world where products are...

At the time of managing or working in our personal or business brand, there are actions that we must avoid in order to not harm it. There...

The success of a company or a product lies in a variety of factors such as quality, innovation or providing good customer service and...

Many of my clients ask me: “Why is branding so important?” Regardless of the kind of business you’re in, CEO branding benefits the...

Whether you’re a CEO of a Fortune 500 company or working your way up the leadership ladder, personal branding can significantly benefit...

Social media has come to an era where people can run their business completely online and be very successful at it. The same...

Many people do not trust faceless corporations. When consumers buy from companies or organizations, they usually do it with people they...

California recently signed a law that allows college athletes to hire public and relations companies (PR) to promote personal branding...