How to Improve Your Brand in the New Year: Part II - Clarity is Key
The majority of people never accomplish their new year’s resolutions. Why? Our belief is that many people approach resolutions as an idea...
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The Ascendant Group - CEO Branding
Jan 6, 20222 min read
How to Improve Your Brand in the New Year: Part I - Getting Creative with Engagement
The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...
1,660 views0 comments
The Ascendant Group - CEO Branding
Aug 30, 20212 min read
Want to Enter Into Luxury Markets Across the Globe? Our Partnership With The Luxury Network Can Help
Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...
1,136 views1 comment
The Ascendant Group - CEO Branding
Aug 23, 20212 min read
H2H is Popular but B2B Isn’t Dead: Stay Ahead With These 3 Tips
There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...
1,351 views0 comments
The Ascendant Group - CEO Branding
Aug 16, 20212 min read
Unable to Enter the Global Market? Ascendant’s Global Division Can Make Your Expansion Happen
Our world class team has the knowledge, skills, and connections to help you navigate the global market and form lifelong international...
1,223 views1 comment
The Ascendant Group - CEO Branding
Aug 2, 20214 min read
The Power of Leading With Values
Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...
1,217 views0 comments
The Ascendant Group - CEO Branding
Jul 27, 20212 min read
It’s the 21st Century. You Need to Offer This for Your Employees
It’s back to school season, and for parents who began working from home, it’s a respite from kids making unannounced appearances during...
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The Ascendant Group - CEO Branding
Jul 5, 20211 min read
Clutch Ranks Ascendant Group #1 in China
As an international company with a location in Shanghai, we are proud to announce that Ascendant Group has been ranked as the #1 branding...
898 views1 comment
The Ascendant Group - CEO Branding
Jun 28, 20212 min read
Doing This Will Guarantee a High Employee Turnover
When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...
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The Ascendant Group - CEO Branding
Jun 21, 20212 min read
Want Your Brand to Become the Next Viral Meme? Do This One Thing
Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...
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The Ascendant Group - CEO Branding
Jun 16, 20211 min read
Focus on Ability! Congratulations to Our Client David Egan on His CBS Appearance!
A huge congratulations from Ascendant Group to our client, David Egan! David recently appeared on CBS after the publication of his first...
407 views1 comment
The Ascendant Group - CEO Branding
Jun 7, 20213 min read
Food for Thought: Entrepreneurs Need These 3 Tips to Increase Their Energy
Last year, the start of the 2020 Pandemic was a major source of stress for the entire world. This year, the somewhat slow return to...
511 views2 comments
The Ascendant Group - CEO Branding
May 24, 20213 min read
How to be a Thought Leader and Promote Thought Leadership
The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...
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The Ascendant Group - CEO Branding
May 9, 20213 min read
What are the Elements of Branding?
We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...
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The Ascendant Group - CEO Branding
May 3, 20212 min read
What are the Steps in Branding?
We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...
407 views2 comments
The Ascendant Group - CEO Branding
Apr 26, 20212 min read
How Does a CEO Affect a Company?
CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...
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The Ascendant Group - CEO Branding
Apr 19, 20212 min read
Who is the World’s Most Powerful CEO?
When you think about the most powerful CEO in the world, what names come to mind? Jeff Bezos? Warren Buffet? Elon Musk? Tim Cook? Sure,...
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The Ascendant Group - CEO Branding
Apr 12, 20213 min read
Unsure How To Promote Your Company’s CEO? Use These 5 Tips!
Whether you’re a marketing and PR guru or just starting out in your career, you know that it is no longer enough just to have a prominent...
488 views2 comments
The Ascendant Group - CEO Branding
Mar 29, 20211 min read
Three Things That Can Help Or Hinder Your Executive Brand
Over the past decade, the actions of executives have often been correlated to the success of their companies and even the actions of the...
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The Ascendant Group - CEO Branding
Mar 16, 20212 min read
What Are The 4 Steps of Branding and Are You Applying Them to Your Branding Strategy?
Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...
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