Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...

Business cards and billboards still exist, but customers are far more likely to save your information by using Instagram or Facebook. If...

With the current pressures of the online marketplace, brand identity plays a vital role in order to survive and stand out. It affects...

As an international company with a location in Shanghai, we are proud to announce that Ascendant Group has been ranked as the #1 branding...

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...

Whether you’re a marketing and PR guru or just starting out in your career, you know that it is no longer enough just to have a prominent...

Over the past decade, the actions of executives have often been correlated to the success of their companies and even the actions of the...

Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...

Corporations invest a lot of time and resources into brand reputation and management, but CEOs who also focus on CEO reputation...

Marva Collins once said, “If you can’t make a mistake, you can’t make anything.” Mistakes are a part of life and one of the most...