H2H is Popular but B2B Isn’t Dead: Stay Ahead With These 3 Tips
There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...
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The Ascendant Group - CEO Branding
Aug 2, 20214 min read
The Power of Leading With Values
Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...
1,217 views0 comments
The Ascendant Group - CEO Branding
Jul 27, 20212 min read
It’s the 21st Century. You Need to Offer This for Your Employees
It’s back to school season, and for parents who began working from home, it’s a respite from kids making unannounced appearances during...
1,070 views0 comments
The Ascendant Group - CEO Branding
Jul 19, 20212 min read
Ascendant Group Client SOS Hydration Partners With Original Shark Kevin Harrington
Photo credit: soshydration.com Ascendant Group is excited to announce that our client, SOS Hydration, has partnered with original Shark...
981 views1 comment
The Ascendant Group - CEO Branding
Jul 12, 20212 min read
Clutch Ranks Ascendant Group Top Ranked Minority Owned PR Firm
CEO Raoul Davis and the entire Ascendant Group team are proud to announce that Ascendant Group has been ranked as the #1 minority owned...
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The Ascendant Group - CEO Branding
Jun 28, 20212 min read
Doing This Will Guarantee a High Employee Turnover
When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...
621 views1 comment
The Ascendant Group - CEO Branding
Jun 21, 20212 min read
Want Your Brand to Become the Next Viral Meme? Do This One Thing
Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...
546 views0 comments
The Ascendant Group - CEO Branding
Jun 7, 20213 min read
Food for Thought: Entrepreneurs Need These 3 Tips to Increase Their Energy
Last year, the start of the 2020 Pandemic was a major source of stress for the entire world. This year, the somewhat slow return to...
511 views2 comments
The Ascendant Group - CEO Branding
Jun 2, 20214 min read
4 Tips to Avoid Burnout
It's easy to find pictures of Japanese people sleeping in public places or nodding off in their office. For internet culture, this is a...
376 views0 comments
The Ascendant Group - CEO Branding
May 24, 20213 min read
How to be a Thought Leader and Promote Thought Leadership
The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...
368 views0 comments
The Ascendant Group - CEO Branding
May 9, 20213 min read
What are the Elements of Branding?
We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...
403 views0 comments
The Ascendant Group - CEO Branding
May 3, 20212 min read
What are the Steps in Branding?
We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...
407 views2 comments
The Ascendant Group - CEO Branding
Apr 26, 20212 min read
How Does a CEO Affect a Company?
CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...
349 views0 comments
The Ascendant Group - CEO Branding
Apr 19, 20212 min read
Who is the World’s Most Powerful CEO?
When you think about the most powerful CEO in the world, what names come to mind? Jeff Bezos? Warren Buffet? Elon Musk? Tim Cook? Sure,...
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Ascendant
Apr 2, 20212 min read
The 5 Basic Elements of a PR Campaign
Having a strong connection with the public is a necessary part of growing and maintaining your brand. Through a personalized PR campaign,...
612 views0 comments
The Ascendant Group - CEO Branding
Mar 29, 20211 min read
Three Things That Can Help Or Hinder Your Executive Brand
Over the past decade, the actions of executives have often been correlated to the success of their companies and even the actions of the...
71 views1 comment
The Ascendant Group - CEO Branding
Mar 16, 20212 min read
What Are The 4 Steps of Branding and Are You Applying Them to Your Branding Strategy?
Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...
159 views0 comments
The Ascendant Group - CEO Branding
Mar 8, 20212 min read
How a Personal Branding Firm Can Change the Landscape of Your Business in 2021
As we continue into 2021, everyone worldwide - from small businesses to large corporations - is still navigating the challenges that stem...
238 views6 comments
The Ascendant Group - CEO Branding
Feb 26, 20211 min read
Ascendant Group Client Ageras Raises $73 Million
Ascendant Group client, Ageras Group, raised $73M from a single investor, Lugard Road Capital, as reported by TechCrunch. Ageras is a...
177 views0 comments
Ascendant
Feb 23, 20212 min read
The Importance of Risk Taking and Communicating as a CEO
A CEO must take on a high level of responsibility to make the best, well informed decisions to drive their company forward. The major...
201 views0 comments
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