There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...

Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...

It’s back to school season, and for parents who began working from home, it’s a respite from kids making unannounced appearances during...

Photo credit: soshydration.com Ascendant Group is excited to announce that our client, SOS Hydration, has partnered with original Shark...

CEO Raoul Davis and the entire Ascendant Group team are proud to announce that Ascendant Group has been ranked as the #1 minority owned...

When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

Last year, the start of the 2020 Pandemic was a major source of stress for the entire world. This year, the somewhat slow return to...

It's easy to find pictures of Japanese people sleeping in public places or nodding off in their office. For internet culture, this is a...

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...

When you think about the most powerful CEO in the world, what names come to mind? Jeff Bezos? Warren Buffet? Elon Musk? Tim Cook? Sure,...

Having a strong connection with the public is a necessary part of growing and maintaining your brand. Through a personalized PR campaign,...

Over the past decade, the actions of executives have often been correlated to the success of their companies and even the actions of the...

Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...

As we continue into 2021, everyone worldwide - from small businesses to large corporations - is still navigating the challenges that stem...

Ascendant Group client, Ageras Group, raised $73M from a single investor, Lugard Road Capital, as reported by TechCrunch. Ageras is a...

A CEO must take on a high level of responsibility to make the best, well informed decisions to drive their company forward. The major...