There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...

Business cards and billboards still exist, but customers are far more likely to save your information by using Instagram or Facebook. If...

Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...

It’s back to school season, and for parents who began working from home, it’s a respite from kids making unannounced appearances during...

When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

Last year, the start of the 2020 Pandemic was a major source of stress for the entire world. This year, the somewhat slow return to...

It's easy to find pictures of Japanese people sleeping in public places or nodding off in their office. For internet culture, this is a...

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...

Every business and CEO, no matter the size and reach, needs a solid brand in order to stand out from the competition and root themselves...

Clubhouse is a new invitation-only social media platform that can help you leverage your business in a unique and effective way. It is...

Part one of “Seven Brand Killing Mistakes to Avoid” cautioned against lacking intention, talking too much for too long, and asking for...

Entrepreneurs will often ring in the New Year with renewed creative energy, rejuvenation, and motivation. Unfortunately, many CEOs get...

In this new economy, businesses and CEOs are constantly looking for creative ways to keep their businesses open while still continuing to...

We can all agree that 2020 has been a difficult year for businesses, CEOs, employees, and their families. That's why this year more than...

Is one of your New Year’s resolutions to finally achieve your goal of expanding your company internationally? With the world hopeful to...

With a new year comes a fresh wave of inspiration to develop new ideas on how to best expand business operations and increase profits....

With 2021 right around the corner and Covid-19 disrupting the populations of office buildings everywhere, it’s hard to believe that some...

In today’s fast-paced digital world, a topic can be trending one day and replaced the next. The marketing field has always been a place...

Although business-to-business (B2B) models are becoming more human to human (H2H), it is wise to still keep those B2B branding skills...