Ironic as it may seem, there may be an upside to being overly self-assured in the corporate world. These modern-day examples will prove so.

Great CEOs are able to resonate with their audience. It take a little more than savvy messages and clichés to make employees embrace the...

Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...

There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...

Our world class team has the knowledge, skills, and connections to help you navigate the global market and form lifelong international...

Business cards and billboards still exist, but customers are far more likely to save your information by using Instagram or Facebook. If...

Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...

It’s back to school season, and for parents who began working from home, it’s a respite from kids making unannounced appearances during...

With the current pressures of the online marketplace, brand identity plays a vital role in order to survive and stand out. It affects...

Photo credit: soshydration.com Ascendant Group is excited to announce that our client, SOS Hydration, has partnered with original Shark...

CEO Raoul Davis and the entire Ascendant Group team are proud to announce that Ascendant Group has been ranked as the #1 minority owned...

As an international company with a location in Shanghai, we are proud to announce that Ascendant Group has been ranked as the #1 branding...

When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

A huge congratulations from Ascendant Group to our client, David Egan! David recently appeared on CBS after the publication of his first...

It's easy to find pictures of Japanese people sleeping in public places or nodding off in their office. For internet culture, this is a...

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...

When you think about the most powerful CEO in the world, what names come to mind? Jeff Bezos? Warren Buffet? Elon Musk? Tim Cook? Sure,...