The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...

Every successful company has an asset that they fail to leverage - the CEO brand. Think of companies like Tesla. Elon Musk is a...

Great CEOs are able to resonate with their audience. It take a little more than savvy messages and clichés to make employees embrace the...

Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...

There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...

Our world class team has the knowledge, skills, and connections to help you navigate the global market and form lifelong international...

Business cards and billboards still exist, but customers are far more likely to save your information by using Instagram or Facebook. If...

Leading with beliefs and values has become increasingly challenging in today’s environment. As a company, Ascendant has always made the...

Photo credit: soshydration.com Ascendant Group is excited to announce that our client, SOS Hydration, has partnered with original Shark...

CEO Raoul Davis and the entire Ascendant Group team are proud to announce that Ascendant Group has been ranked as the #1 minority owned...

As an international company with a location in Shanghai, we are proud to announce that Ascendant Group has been ranked as the #1 branding...

When companies found themselves closing their office doors and shifting to employees working remotely, CEOs and managers had to give up a...

Your brand is everything. It is how people know and recognize your company. Your brand also encompasses all things positive that people...

A huge congratulations from Ascendant Group to our client, David Egan! David recently appeared on CBS after the publication of his first...

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...

When you think about the most powerful CEO in the world, what names come to mind? Jeff Bezos? Warren Buffet? Elon Musk? Tim Cook? Sure,...

Whether you’re a marketing and PR guru or just starting out in your career, you know that it is no longer enough just to have a prominent...