The tradition of setting new year’s resolutions is often associated with the same goals: exercise more, eat healthier, read more books,...

Businesses and consumers may be continents apart, but Ascendant Group’s global team specializes in Human-2-Human marketing strategies...

There’s a lot of hype about Human-to-Human marketing and its effectiveness at increasing loyalty and your profit margin. But...

Our world class team has the knowledge, skills, and connections to help you navigate the global market and form lifelong international...

Photo credit: soshydration.com Ascendant Group is excited to announce that our client, SOS Hydration, has partnered with original Shark...

The title of “Thought Leader” is not just reserved for CEOs and business owners, although they certainly are. Thought leaders are experts...

We know that the steps in branding are defining your brand, determining the target audience, connecting with that audience, launching the...

We hear a lot about branding and it’s no secret that a successful brand is key to a company’s success. Consumers and investors quickly...

CEOs are constantly in the spotlight. Who’s resigning? Who’s taking over? Who’s starting a new company? Who’s sending a car into orbit?...

Whether you’re a marketing and PR guru or just starting out in your career, you know that it is no longer enough just to have a prominent...

As we continue into 2021, everyone worldwide - from small businesses to large corporations - is still navigating the challenges that stem...

Corporations invest a lot of time and resources into brand reputation and management, but CEOs who also focus on CEO reputation...

With a 9.7 rating, Ad World Masters has ranked Ascendant Group the number one top PR firm in the world and the 3rd ranked of all agencies...

We can all agree that 2020 has been a difficult year for businesses, CEOs, employees, and their families. That's why this year more than...

Did you know that 88% of employees believe a distinct company culture is important to the success of a business? It’s true. It’s no news...

Although business-to-business (B2B) models are becoming more human to human (H2H), it is wise to still keep those B2B branding skills...

Marva Collins once said, “If you can’t make a mistake, you can’t make anything.” Mistakes are a part of life and one of the most...