Healthcare leaders are facing an unprecedented moment. With billions pouring into AI, tech, and next-generation healthcare solutions, the space is evolving fast—and those at the helm have the chance to shape the future. But innovation alone isn’t enough. The leaders who win are the ones who know how to position themselves strategically, tell their stories effectively, and build brands that stand out in a crowded market.
That’s why we’re excited to welcome Katrina Rosseini as the new Head of our Healthcare Branding & PR Practice. Katrina brings a track record of making things happen—securing $16 million in funding for St. Rose Hospital, where she served for 14 years on the board of directors and navigated the complex challenges and obstacles of the healthcare sector as a fiduciary. She was also part of leading the hospital’s successful acquisition, drove strategy at a cybersecurity startup focused on securing smart devices to protect critical infrastructure, and advises organizations on navigating complex landscapes effectively. She understands the intersection of innovation, policy, and storytelling—and how to turn that into a brand that drives real impact.
Healthcare innovation is about smarter systems, stronger narratives, and positioning for what’s next. With M&A and IPO activity heating up, leaders who get this right will lead the future.
Katrina’s experience across healthcare, finance, media, and tech brings a sharp perspective to our clients—helping them refine their strategy, attract the right investors, and scale their impact. Whether you're leading an AI-driven healthcare startup or navigating the complexities of expansion, having a strong, credible brand is the edge you need.
The bottom line? Healthcare leaders can’t afford to sit back and hope the market recognizes their value. You have to own it. And with Katrina on board, we’re here to help you do just that.
Interested in positioning your healthcare company for what’s next? Let’s talk. Share your healthcare PR and branding needs with us here: https://www.ascendantgroupbranding.com/contact2